Point-spread betting has made basketball a popular sport among gamblers. Steve Silverman is an award-winning writer, covering sports since 1980. Here are the top 10 most popular sports in the world: There are countless reasons behind the growth if one knows where to look. Silverman holds a Master of Science in journalism from the Medill School of Journalism. ", “This is the one opportunity to really engage with our product, our content, our players, our games on a real live basis,” Chang said. You will be surprised to know that countries such as China, which comprise one-third of the world’s population, have wholeheartedly embraced basketball. (Photo by Zhong Zhi/Getty Images), One of the most important ways the NBA grows the game in China is by sending a pair of teams to play two preseason games there every year. LeBron James and the Los Angeles Lakers will play the Brooklyn Nets, in which Alibaba co-founder Joe Tsai has a 49% stake, in Shanghai and Shenzhen in October. NBA China CEO Derek Chang had quite the busy itinerary, with at least a few hundred Chinese business partners and their guests in attendance for one of the league's biggest annual weekends. Developed by the American World War II veterans, the sport has become much respected not as a rehabilitation program, but as a competitive sport across the globe. The popularity of basketball on the Olympic stage has helped make it the second-most popular team sport in the world, just behind soccer. Individuals who never bet on basketball bet in the NCAA Tournament. The most important person in the NBA you've never heard of sat in an exclusive, secluded area inside the Charlotte Marriott on the Friday of All-Star weekend, taking meetings to enhance the league's positions in what could be its most important market. The scope and scale of the NBA's shoulder content in China is also huge. Save my name, email, and website in this browser for the next time I comment. Roughly 500,000 Chinese fans watched the inaugural Jr. NBA world championship last summer, per the league. “What we saw this year is an increase in impressions on those commercial spots, probably tenfold in some cases,” Chang said. Shlomo Sprung is a senior contributing writer at Forbes SportsMoney. The team featured Michael Jordan, Magic Johnson, Larry Bird and a number of other huge stars. The U.S. was determined to reestablish its dominance in Olympic basketball. the Mengniu dairy company, travel company Ctrip and shoe brand Anta that are vitally important in the enormous Chinese landscape. However, the importance of the Internet cannot be overlooked. The hardcore Chinese fans are going to watch the biggest games of the week on a Thursday or Friday morning. In addition to picking winners of individual games, bettors fill out brackets in which they predict the outcome of the entire tournament.
The domestic confederations also have their own coverage, all thanks to the wonders of satellite TV. In terms of growth and popularity, basketball is definitely growing at a remarkable pace. Basketball. James Naismith invented basketball in Springfield, Massachusetts, early in the 20th century to give his students something to do during the winter months. In a wide-ranging interview, Chang discussed the staggering growth opportunities the NBA has in China and the strategies the league is undertaking to make basketball the most popular sport in the world's largest nation.
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